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Payments MAGnified 2027 is the annual payments conference of the Merchant Advisory Group (MAG), the organisation that represents merchants' interests across the global payments industry. The event is aimed at business and technology professionals working in payments, with programming tailored to different career stages, from practitioners to senior leaders. The 2027 edition runs from 22 to 25 February 2027 at the Hyatt Regency Dallas in Dallas, Texas, as an in-person conference. The format combines speaker sessions on current industry challenges and opportunities, educational tracks, an exhibit hall for payments solutions and technology, and an Innovation Stage for emerging products. Because the audience is drawn heavily from merchant organisations, the conference offers a merchant-side perspective on acceptance costs, fraud, tokenisation, real-time payments and checkout technology that vendor-led events often miss. Attendees gain structured networking with peers who run payments at large retailers and service companies, plus hands-on exposure to the tools shaping how merchants accept and process payments.
Payments MAGnified 2027 takes place February 22–25, 2027 in Dallas, United States.
Payments MAGnified 2027 is an in-person event.
Travel questions? See Good to know in the travel guide below.
Late February in Dallas is unpredictable but often pleasant, with cool mornings, mild afternoons and the occasional cold snap or storm rolling across North Texas. Payments MAGnified is held at the Hyatt Regency Dallas, the hotel beside the illuminated Reunion Tower on the western edge of downtown. For merchant payments teams arriving from across the US, the self-contained hotel venue keeps sessions, exhibit hall and evening receptions under one roof, with downtown's Arts District and Deep Ellum a short ride away.
Dallas/Fort Worth International (DFW) is the main hub, typically 25–35 minutes by taxi or ride-hail to downtown; Dallas Love Field (DAL), served heavily by Southwest, is closer at roughly 15–20 minutes. DART's Orange Line links DFW to downtown by light rail, and Union Station, adjacent to the Hyatt Regency, connects DART light rail, the TRE commuter train and Amtrak.
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Mobile coverage across downtown Dallas is strong on all major US networks. International visitors can avoid roaming charges by installing a travel eSIM before departure. Set up an eSIM with Airalo before you board and you're online the moment you land.
Reunion Tower GeO-Deck. Next door to the conference hotel, the tower's observation deck gives 360-degree views over downtown and the Trinity River. It is an easy 45-minute break between sessions or a good first-evening visit; sunset slots are the most popular. Tickets on Tiqets →
The Sixth Floor Museum at Dealey Plaza. A short walk from the venue, this museum in the former Texas School Book Depository documents the life and assassination of President John F. Kennedy. Allow around 90 minutes and book a timed entry, especially on weekends. Tickets on Tiqets →
Dallas Arts District. The largest contiguous urban arts district in the US groups the Dallas Museum of Art, the Nasher Sculpture Center and striking performance halls. The art museum's general collection is free, and Klyde Warren Park next door is a pleasant spot for lunch from the food trucks.
Deep Ellum. East of downtown, Deep Ellum is the city's live-music and street-art neighbourhood, with bars, barbecue and murals along Elm and Main Streets. It is a relaxed choice for team dinners after the exhibit hall closes; ride-hail is the simplest way there and back.
How do I get from DFW Airport to the Hyatt Regency Dallas?
A taxi or ride-hail takes roughly 25–35 minutes outside rush hour. On a budget, DART's Orange Line light rail runs from DFW toward downtown, and Union Station sits next to the hotel.
What should I pack for Dallas in late February?
Bring layers: days are often mild, but cold fronts can drop temperatures sharply overnight and rain is possible. A light jacket covers most conditions.
Do I need a car during the conference?
Not usually. The venue is a full-service hotel with sessions on site, and downtown sights are walkable or a short ride-hail away; a car only helps for trips into the wider metroplex.
Travel notes written for Payments MAGnified 2027 attendees. Links marked above are affiliate links — we may earn a commission at no cost to you. Verify schedules and opening hours on official websites before you travel.
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