Augmented Enterprise Summit 2027
At a glance
- Dates
- October 26–27, 2027 · In 12 months
- Where
- Marriott Dallas Allen Hotel & Convention Center, Allen, United States
- Format
- in-person
- Primary topic
- AR · also VR, XR, AI
- Tickets
- See the official site
- Call for papers
- No deadline on record — see the official site
- Organizer
- See official site
- Official link
- Checked on November 11, 2026
- Previous editions
- Augmented Enterprise Summit 2026 (2026)
Official link last checked: November 11, 2026 · how we verify
Information aggregated automatically. Verify all dates, locations, and pricing on the official conference website before making arrangements.
About
Augmented Enterprise Summit 2027 is a business-focused conference on augmented reality, virtual reality and spatial computing in the enterprise, running 26-27 October 2027 at the Marriott Dallas Allen Hotel & Convention Center in Allen, Texas. A fixture in the enterprise XR calendar, the summit concentrates on measurable deployments rather than consumer hype: how manufacturers, energy companies, healthcare providers and logistics operators use AR, VR and AI-driven spatial tools for workforce training, remote assistance, design review and frontline work. The move to the Dallas area places the 2027 edition in one of the largest industrial and corporate markets in the United States. The programme combines case-study keynotes from enterprise adopters, breakout tracks on strategy and change management, and an expo floor where attendees can trial headsets, software platforms and authoring tools. Attendees leave with benchmarks from organizations already scaling XR, direct contact with vendors, and a clearer view of where spatial computing delivers return on investment. For teams charged with industrial AR or VR programmes, it is one of the most established enterprise-oriented XR events in North America.
FAQ — Augmented Enterprise Summit 2027
When and where does Augmented Enterprise Summit 2027 take place?+
Augmented Enterprise Summit 2027 takes place October 26–27, 2027 in Allen, United States at Marriott Dallas Allen Hotel & Convention Center.
Is Augmented Enterprise Summit 2027 in-person or online?+
Augmented Enterprise Summit 2027 is an in-person event.
How do I register for Augmented Enterprise Summit 2027?+
Registration and tickets are handled on the official website, augmentedenterprisesummit.com. conventions.io links only to the organizer's own domain, last checked November 11, 2026.
What topics does Augmented Enterprise Summit 2027 cover?+
Augmented Enterprise Summit 2027 covers AR, VR, XR, AI, Spatial Computing.
How many days is Augmented Enterprise Summit 2027?+
Augmented Enterprise Summit 2027 runs for 2 days, October 26–27, 2027.
Travel questions? See Good to know in the travel guide below.
Planning your trip to Allen
Contains sponsored linksAugmented Enterprise Summit 2027 moves to Allen, Texas, on 26-27 October, filling the Marriott Dallas Allen Hotel & Convention Center on Watters Creek Boulevard. Allen is a corporate suburb 25 miles north of Dallas, and late October is one of North Texas's pleasantest windows: dry, sunny days around 22-26 C after the summer heat breaks. The hotel-convention-center setup keeps the XR demos, expo floor and evening networking under one roof, with the Watters Creek shopping village next door.
Getting there & around
Dallas/Fort Worth International (DFW) is the main gateway, roughly 30-40 minutes from Allen by car along the Sam Rayburn Tollway; Dallas Love Field (DAL) is a similar drive and suits domestic Southwest routes. There is no rail link to Allen - DART's nearest station is Parker Road in Plano - so plan on ride-hailing or a rental car. Driving from downtown Dallas takes about 30 minutes north on US-75.
Skip the taxi queue — pre-book a fixed-price airport transfer with Kiwitaxi. Exploring beyond the city? compare rental cars on EconomyBookings.
Staying connected
Coverage across the Dallas-Fort Worth metroplex is excellent. International attendees should set up a US eSIM before flying so navigation and ride-hailing work from the DFW arrivals curb. Set up an eSIM with Airalo before you board and you're online the moment you land.
After the sessions
Watters Creek Village. The open-air shopping and dining village directly beside the summit hotel - a dozen restaurants, patios and a creekside lawn. In practice it becomes the summit's unofficial evening venue, so dinner reservations on the Tuesday night are worth making early.
Allen Premium Outlets. Five minutes up US-75, one of the region's big outlet malls with 100-plus stores. Convenient for international attendees adding a shopping hour before the flight home; weekday mornings are quiet.
Perot Museum of Nature and Science. Downtown Dallas's striking cube of a science museum, about 30 minutes south, pairs naturally with an XR-minded crowd - its engineering and innovation halls are strong. Combine with the adjacent Victory Park dining district for an evening in the city. Tickets on Tiqets →
Reunion Tower and Dealey Plaza. Dallas's signature observation deck and, a few blocks away, the Sixth Floor Museum at Dealey Plaza covering the Kennedy assassination. Together they make a focused half-day downtown for anyone extending the trip beyond the two summit days. Tickets on Tiqets →
Good to know
Do I need a car in Allen?
Mostly yes. The hotel, convention center and Watters Creek village are walkable as one campus, but reaching anything else - airports included - means ride-hailing or a rental car.
What is the weather like in Allen in late October?
Usually dry and warm: 22-26 C afternoons, cooler mornings, low rain risk. Light clothing with one layer for air-conditioned halls works well.
Which airport should I fly into, DFW or Love Field?
DFW for international and most national routes; Love Field if you are on Southwest. Both are a 30-40 minute drive from the Allen venue.
Travel notes written for Augmented Enterprise Summit 2027 attendees. Links marked above are affiliate links — we may earn a commission at no cost to you. Verify schedules and opening hours on official websites before you travel.
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